Social Media Image Sizes: The Complete 2025 Guide
Each social platform has specific image dimensions for profiles, covers, posts, and stories. Using the wrong size results in cropping, blurring, or poor presentation. This guide covers current sizes for all major platforms.
Key Takeaways
- Social media platforms display images at specific aspect ratios and resolutions.
- Design at 2x resolution for Retina/high-DPI screens.
- Uploading the wrong size causes automatic cropping that may cut off important content or create a blurry appearance.
- - Keep important content centered (edges may be cropped in different views).
Social Character Counter
Count characters against platform limits
Why Sizes Matter
Social media platforms display images at specific aspect ratios and resolutions. Uploading the wrong size causes automatic cropping that may cut off important content or create a blurry appearance.
| Type | Dimensions | Aspect Ratio |
|---|---|---|
| Profile photo | 320x320 | 1:1 |
| Square post | 1080x1080 | 1:1 |
| Portrait post | 1080x1350 | 4:5 |
| Landscape post | 1080x566 | 1.91:1 |
| Story/Reel | 1080x1920 | 9:16 |
Twitter/X
| Type | Dimensions | Aspect Ratio |
|---|---|---|
| Profile photo | 400x400 | 1:1 |
| Header | 1500x500 | 3:1 |
| In-stream image | 1200x675 | 16:9 |
| Card image | 1200x628 | 1.91:1 |
| Type | Dimensions | Aspect Ratio |
|---|---|---|
| Profile photo | 400x400 | 1:1 |
| Background | 1584x396 | 4:1 |
| Shared image | 1200x627 | 1.91:1 |
| Company logo | 300x300 | 1:1 |
| Type | Dimensions | Aspect Ratio |
|---|---|---|
| Profile photo | 170x170 | 1:1 |
| Cover photo | 820x312 | 2.63:1 |
| Shared image | 1200x630 | 1.91:1 |
| Story | 1080x1920 | 9:16 |
Pro Tips
- Design at 2x resolution for Retina/high-DPI screens.
- Keep important content centered (edges may be cropped in different views).
- Test how images appear on both mobile and desktop before posting.
関連ツール
関連フォーマット
関連ガイド
How to Create Open Graph Images for Social Sharing
Open Graph images determine how your links appear when shared on social media. A well-designed OG image can dramatically increase click-through rates compared to a default or missing preview.
Best Practices for Social Media Bio Link Pages
Bio link pages (like Linktree) consolidate your online presence into a single URL. Learn how to create effective link pages that drive traffic to your most important content and convert visitors into followers or customers.
Social Media Video Specifications by Platform
Each social platform has specific requirements for video dimensions, duration, file size, and format. Uploading video that doesn't meet these specs results in rejected uploads or quality degradation.
Troubleshooting Social Media Preview Issues
When shared links show the wrong image, old title, or no preview at all, the problem is usually in your Open Graph markup or server caching. This guide helps you diagnose and fix social sharing preview problems.
Hashtag Strategy: Research, Usage, and Analytics
Hashtags help content reach new audiences, but using them effectively requires strategy. This guide covers hashtag research methods, platform-specific best practices, and how to measure hashtag performance.
How to Create the Perfect Open Graph Image
Open Graph images are the visual preview when links are shared on social media. Learn optimal dimensions, design tips, and testing procedures.
How to Calculate Social Media Engagement Rates
Engagement rate is the key metric for social media performance. Learn how to calculate it correctly across different platforms and post types.
Instagram vs TikTok vs YouTube Shorts: Short-Form Video Compared
Short-form video dominates social media. Compare Reels, TikTok, and Shorts for reach, monetization, and audience demographics.
Troubleshooting Social Media Link Preview Issues
Broken link previews — missing images, wrong titles, outdated content — reduce click-through rates. Learn how to fix them.
Social Media Content Calendar Best Practices
Consistent posting drives social media growth. Learn how to plan, schedule, and organize content across multiple platforms.
How to Optimize Social Media Profiles for Search
Improve discoverability of social media profiles in Google search results and platform-native search.
Social Media Analytics: Metrics That Actually Matter
Focus on meaningful social media metrics beyond vanity numbers to drive real business results.
How to Calculate and Improve Engagement Metrics
Calculate engagement rate, reach, impressions, and other social metrics with formulas and improvement strategies.
How to Repurpose Content Across Social Platforms
Creating unique content for every platform is unsustainable. Learn how to adapt a single piece of content into multiple formats optimized for each social network.
Social Media Crisis Management: Response Playbook
When a social media crisis hits, response speed and tone determine the outcome. Build a crisis playbook before you need one.
Social Media Thread and Carousel Best Practices
Create engaging Twitter/X threads and Instagram carousels that hold attention and drive saves and shares.
Social Media Image Sizes: Complete Platform Guide
Current image dimensions for all major social platforms including profile, cover, post, and story formats.
Social Media Scheduling vs Real-Time Posting
Compare scheduled and real-time social media strategies for engagement and efficiency.
Building a Social Media Content Calendar
Create an organized content calendar to maintain consistent social media presence across platforms.
Troubleshooting Social Media Image Dimensions and Cropping
Every social media platform crops and resizes images differently, often cutting off key visual elements. This guide covers the required dimensions for each major platform and how to prevent unwanted cropping.