Social Media Image Sizes: Complete Platform Guide
Current image dimensions for all major social platforms including profile, cover, post, and story formats.
Key Takeaways
- Each social platform has specific dimensions for different image placements.
- Feed posts: 1080×1080 (square), 1080×1350 (portrait, recommended for maximum screen coverage), 1080×566 (landscape).
- In-stream images: 1200×675 (16:9 ratio, recommended).
- Feed image: 1200×630 (1.91:1 ratio).
- Always export at 2x resolution for Retina displays.
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Why Image Sizes Matter
Each social platform has specific dimensions for different image placements. Using incorrect sizes results in cropping, stretching, or poor quality rendering. Optimized images get better engagement — posts with correctly sized images receive significantly more interactions than those with improperly formatted visuals.
Instagram Dimensions
Feed posts: 1080×1080 (square), 1080×1350 (portrait, recommended for maximum screen coverage), 1080×566 (landscape). Stories and Reels: 1080×1920 (9:16 ratio). Profile photo: 320×320. Keep important elements away from edges — Instagram applies slight cropping in some views.
X/Twitter Dimensions
In-stream images: 1200×675 (16:9 ratio, recommended). Summary card: 800×418. Profile photo: 400×400. Header image: 1500×500. Twitter applies significant compression to uploaded images — use PNG for graphics with text, JPEG for photos.
LinkedIn Dimensions
Personal post image: 1200×627. Company page cover: 1128×191. Profile photo: 400×400. Article cover image: 1200×644. LinkedIn heavily compresses images — upload at higher quality than needed. Use PNG format for images with text to maintain readability.
Facebook Dimensions
Feed image: 1200×630 (1.91:1 ratio). Cover photo: 820×312 (desktop), central 640×312 visible on mobile. Story: 1080×1920. Event cover: 1200×628. Profile photo: 170×170 (desktop). Facebook changes display sizes frequently — always test on both mobile and desktop after uploading.
Best Practices Across Platforms
Always export at 2x resolution for Retina displays. Use sRGB color space for consistent rendering. Include a safe zone — keep text and important elements away from edges. Test on both iOS and Android devices. Create templates in your design tool with guides for each platform's safe zones.
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